Tasked with crafting a compelling script and accompanying storyboard, I developed the creative direction for a short film that encapsulates Genesis Motors’ journey as a luxury automotive brand. The film aims to position Genesis as the most relevant luxury brand in the world, capturing its core philosophy, ambition, and craftsmanship.

Bringing together key figures from the brand’s headquarters in Seoul, alongside the full lineup of Genesis vehicles available in Asia, the UAE, and the USA, the film presents an authentic narrative of the brand’s evolution. Designed for a high-net-worth audience, it is set for distribution across TV, online platforms, and cinema, with strategic media partnerships, including the BBC, ensuring maximum reach and impact.