I developed the initial social branding for Probellum, setting a strong visual direction that was both modern and adaptable to the fast-paced nature of the boxing world. The goal was to create a bold, recognisable aesthetic that aligned with Probellum’s brand identity while ensuring maximum flexibility for day-to-day content production.

This involved designing a suite of user-friendly templates for the wider team to deploy seamlessly across all social media platforms. These templates covered key touchpoints in boxing, from fight announcements to promotional campaigns, ensuring a cohesive brand presence.

The creative approach centred around striking black-and-white imagery, a structured grid system, and bold, flexible typography—all brought to life with Probellum’s signature orange. This combination ensured that content remained visually impactful, brand-aligned, and instantly recognisable across digital platforms.