MTK Global was one of the most influential boxing management and promotions companies in the sport, representing an elite roster of fighters, including world champions such as Tyson Fury, Billy Joe Saunders, and Josh Taylor. Operating on a global scale, MTK Global was at the forefront of boxing’s evolution, managing talent across multiple continents and promoting high-profile events worldwide.

As Head of Creative, I led the full rebrand of MTK Global’s social media assets, developing a new visual direction that reflected the brand’s growing stature and modernised its presence. The challenge was to create a look that balanced the raw energy of boxing with a sleek, contemporary aesthetic—ensuring consistency across all platforms while allowing flexibility for day-to-day content.

The rebrand introduced a fresh, bold design language, featuring striking imagery, a refined typography system, and an adaptable layout structure. I delivered a suite of custom PSD templates, making it easier for the wider team to produce high-quality content efficiently, covering key promotional moments, fighter announcements, and major fight night events.

The impact was immediate—engagement levels increased, and the new identity reinforced MTK Global’s reputation as one of boxing’s most recognisable brands. Over the course of my tenure, these creative assets became a vital part of the brand’s storytelling, shaping how fighters, fans, and the wider industry engaged with MTK Global across digital platforms.