While at Spurs, I had the honour of creating the brand identity for the Tottenham Hotspur Stadium Technical Tours.

Led by an expert tour guide, fans can venture beneath the famous retractable football pitch and learn about the intricacies of a stadium transformation. The stadium, of course, isn’t just home to the renowned Tottenham Hotspur Football Club but is also the only permanent NFL home outside of the USA. Additionally, it serves as a world-class concert venue, an incredible boxing arena, a rugby stadium, and so much more.

As part of the project, I created a full stadium vector illustration, which became a focal point of the brand identity. Alongside this, I designed a bespoke logo to highlight the technical aspect of the tour.