13AM is more than just a creative platform, it’s a movement. Founded with a mission to unite, empower, and showcase talent from across the world, 13AM is dedicated to elevating overlooked and underrepresented artists, giving them a space to thrive and connect with audiences worldwide. What started as a passion project has grown into a pioneering creative hub, spanning over 80 nationalities and over 200 creatives, representing disciplines ranging from illustration and motion design to street art, photography, and beyond.

At its core, 13AM is about breaking barriers. Whether through the 13AM Studio, an online store offering fine art prints from global creatives, or 13AM Crowd, a creative agency harnessing a worldwide network of talent to deliver cutting-edge design, animation, and branding—every element of the platform is designed to push creative boundaries. Alongside this, Project 195 is our ambitious initiative that aims to unite artists from every country on Earth, proving that creativity transcends borders.

Since launching, I’ve been at the helm of every aspect of 13AM’s growth, treating it as a fully-fledged global brand. From social media management—curating, designing, and posting engaging content across Instagram, Tik Tok, and beyond, to PR and marketing strategies that have introduced 13AM to an ever-growing audience, I’ve ensured that the platform not only showcases talent but reaches the right people. I’ve led content creation, interviewing artists, writing features, appearing on podcasts and developing campaigns that highlight the incredible creatives within our network.

Finding and recruiting artists has also been a hands-on process. I’ve sourced talent from across the world, building relationships, negotiating contracts, and ensuring that 13AM remains a space where creatives feel valued and supported. From structuring licensing deals for prints to coordinating collaborations with other brands and organizations, I’ve handled artist relations, contracts, and partnerships, ensuring fair opportunities for everyone involved.

Beyond the digital presence, I’ve driven creative direction, shaping 13AM’s aesthetic and brand identity, ensuring consistency across everything from social media to campaign rollouts. Through strategic storytelling, visually compelling content, and a deep understanding of the creative landscape, I’ve built 13AM into a brand that not only showcases art but also champions creativity as a force for global connection and change. And this is only the beginning.