I had the privilege of shaping the visual identity of Street4 League from the ground up, creating a bold, dynamic brand that reflects the energy, culture, and raw passion of street football.

To establish a distinct identity for the league, I developed the official Street4 League logo—a modern, urban-inspired mark designed to resonate with players and fans alike. The branding embraces a gritty, high-energy aesthetic, embodying the fast-paced, intense nature of the game.

Beyond the league identity, I was tasked with designing the badges for all eight founding teams. Each crest is rooted in the identity of its city, capturing local pride and distinct regional influences while ensuring a cohesive visual style across the league. The result is a striking collection of club badges that add character and uniqueness to every team.

Additionally, I crafted bespoke kit designs for three of the teams, ensuring that each strip not only reflected the team’s individual identity but also aligned with the overarching visual language of the league. The kits merge street culture with performance-driven aesthetics, reinforcing the blend of sport, music, and urban style that makes Street4 League stand out.

From brand inception to kit design, my role in shaping Street4 League was about more than just aesthetics—it was about creating a cultural movement within football, redefining how the game is presented and experienced at street level.