Launched in 2024, Soccer PM is a nostalgia-fuelled football show that takes viewers back to the golden era of Saturday mornings—bacon sarnies, Soccer AM, and football before VAR. Hosted by Rocket and Tom Skinner, and streamed exclusively on YouTube, Soccer PM is more than just a show—it’s a community of football fans who live and breathe the game.

I was brought in to develop the new brand identity for the relaunch of this cult classic, formerly known as Soccer AM. My role involved crafting the brand identity, logo, and core creative assets, ensuring the visuals reflected the show’s fun, fast-paced, and nostalgic football aesthetic.

I also designed a full suite of social media templates, episode thumbnails, and promotional graphics to support the show’s launch, helping to create a distinct, dynamic, and instantly recognisable presence across digital platforms.

The end result? A bold, energetic visual identity that pays homage to the show’s legacy while engaging a new generation of fans.