My first advertorial content for Hyundai GMBH, I had the opportunity, through working with DCT8 to design a four-page advertorial spread for the renowned BBC Top Gear Magazine, showcasing the launch of the new i30 range. As part of the project, I created five different versions tailored to five EU regions.

In addition to the print material, we also produced a hero video along with striking photography. Both were used by the BBC across their social channels and on a standalone microsite. Hyundai then utilised these assets worldwide through various media campaigns.