A selection of digital assets designed and built for McLaren and other automotive brands for various award-winning media campaigns that aim to infiltrate and disrupt the market by way of multi-media activity across 9 European and Asian markets. Raising awareness of the automotive brand, driving traffic to the website and direct footfall to retailers through disruptive, data and geo led media activity and creative.

These campaigns have smashed automotive CTR benchmarks and are directly responsible for over 50% of new car sales for the new Sports Series product range.

All of the digital creative, include video content as part of the build, which then transitions to the end frames which can be seen on this page. This style of ad-unit has been extremely successful as touched upon above and also resulted in one of the campaigns picking up the “most effective use of video award” at the mobile marketing awards 2018.

I’ve been solely responsible from the design/concept stage right through to the development stage, also building/coding the units myself.